VoIP Logic Unveils SMS-based Customer Tool
Massachusetts-based VoIP Logic builds VoIP and related communications systems for phone carriers and other organizations that want to market such services (see our recent profile). Actually, VoIP Logic provides these systems on a hosted basis (all the supporting infrastructure is located in its six international data centers), combining the desired service components from a menu of "best of breed" technology partners.
The glue that binds all the pieces together is VoIP Logic's primary asset: a middleware platform it calls Cortex. Cortex is both a provisioning toolit enables the service components a customer has chosen to deployand a configuration/management tool.
Yesterday, at the Sylantro Global Summit in Las Vegasspecifically in the context of the Summit's Telephony Mashup Challenge eventVoIP Logic publicly announced its latest Web 2.0/Telephony 2-ish feature: an extension to Cortex that enables system management via SMS (simple message systempopularly called "text messaging").
This adds one more flexibleand inherently mobiletool to existing Cortex-based self-service features, both at the service provider and the end user levels. Thus, using SMS from a mobile phone (or other facility), end users of VoIP Logic-supplied services will be able to communicate to underlying systems in order to accomplish such tasks as initiating a call or conference call, or managing find me/follow me settings.
The SMS feature earned VoIP Logic a top-three finishing position in the Telephony Mashup Challenge. "As a growing company that delivers 'out-of-the-box' ideas and innovative software, we are proud to compete with global luminaries such as Infosys," said VoIP Logic CEO Micah Singer. (Infosys was the overall Mashup Challenge winner.) "We look forward to our continued work with communications service providers of all tiers that are making creative service deployment and integration ideas a reality," Singer said. "Sylantro [VoIP Logic's 'features server' partner] has truly embraced the concept of making voice features a collaborative part of any application."