Mobile VoIP, IM Drive Mobile Web Revenues

Juniper Research sees presence-based mobile Web 2.0 services generating $6 billion annually by 2012.

 By VoipPlanet.com Staff | Posted Mar 29, 2010
Page of   |  Back to Page 1
Print Article

HAMPSHIRE, UK: 29th March 2010 - The value of presence based Mobile Web 2.0 services will increase to more than $6 billion by 2012, according to a new report from Juniper Research. Increasing smartphone penetration in developed markets, allied to rising global usage of both on-net and off-net mobile IM (instant messaging) will help to drive this trend.

Defining Mobile Web 2.0
Web 2.0 has been the catalyst for renewed growth in the mobile industry, comprising:
Presence – SMS-based presence (alerts) and server-based presence services
Geolocation – services that enable users to share location details with other users, third-parties or applications, collaborate with those nearby, and exploit local knowledge
Social Web – including social networking sites, user generated content, and a variety of sub-categories including blogs and dating

The report found that monetising Mobile Web 2.0 services was still posing a challenge across the mobile value chain. Nevertheless, it concluded that opportunities exist for service providers across a range of business models, ranging from subscription-based services to ad-funded solutions.

Click the following link to read the full report summary: Mobile Web Presence Based Revenues to generate $6bn by 2012 driven by Mobile VoIP and Instant Messaging, according to Juniper Research

Comment and Contribute
(Maximum characters: 1200). You have
characters left.
Get the Latest Scoop with Enterprise Networking Planet Newsletter

By submitting your information, you agree that enterprisenetworkingplanet.com may send you ENTERPRISENetworkingPLANET offers via email, phone and text message, as well as email offers about other products and services that ENTERPRISENetworkingPLANET believes may be of interest to you. ENTERPRISENetworkingPLANET will process your information in accordance with the Quinstreet Privacy Policy.