dcsimg

Passenger Adds Twitter, Facebook Integration

The company is opening up its online brand communities to Facebook and Twitter.

 By VoipPlanet.com Staff | Posted Jan 25, 2010
Page of   |  Back to Page 1
Print Article

The company is opening up its online brand communities to Facebook and Twitter.

Passenger has announced plans to open up its online brand communities by allowing members to connect via Facebook and Twitter.

"The intent is to enable brand advocates to spread their influence to a broader audience and in effect increase brand awareness and, hopefully, loyalty," writes destinationCRM.com's Jessica Tsai.

"According to the company, the motivation to bridge private and public social network communities was to empower customer advocacy," Tsai writes.

- -

Comment and Contribute
(Maximum characters: 1200). You have
characters left.
Get the Latest Scoop with Enterprise Networking Planet Newsletter

By submitting your information, you agree that enterprisenetworkingplanet.com may send you ENTERPRISENetworkingPLANET offers via email, phone and text message, as well as email offers about other products and services that ENTERPRISENetworkingPLANET believes may be of interest to you. ENTERPRISENetworkingPLANET will process your information in accordance with the Quinstreet Privacy Policy.