Research: SMS traffic to surpass 7 trillion messages next year.
Falling costs and an ever-younger subscriber base drive growth.
SMS has proven an enormous success ever since it started to show its first signs of traction in the early 1990s. So much so that next year, according to ABI Research estimates, more than seven trillion SMS messages will be sent worldwide, from nearly 4.2 billion mobile subscriptions. Messaging is also more prevalent among younger subscribers, and as they replace older subscribers, messaging will get a further boost.
Messaging includes four types of communication: SMS, MMS, mobile email and Instant Messaging. SMS is being increasingly regarded as something of a commodity by users, due to falling delivery costs and high competition. According to industry analyst Aapo Markkanen, "When these trends towards commoditization are combined with the wider adoption of mobile email and IM services, the revenue proportion of SMS and MMS against the market total is expected to decline."
Follow the link below to read the full report summary:
More than Seven Trillion SMS Messages Will Be Sent in 2011