UC is Spawning a Whole New Style of Customer Communications
So-called 'engagement communications' is transforming how businesses engage with their customers.
"In addition to being the rallying cry of The Three Musketeers, the phrase 'All for one and one for all' is a pretty good illustration of the value of unified communications (UC)," writes Scott Zimmerman on DestinationCRM.
"From a macro perspective, UC delivers important business advantages around simplified and seamless communications . . . a consistent look and feel, and reduced response times between communications. Meanwhile, at a micro level, an emerging subset of UC called engagement communications (EC) is transforming how businesses engage with their customers," Zimmerman writes.
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The Engagement of Unified Communications