Concierge and Broadcore Working Together
The agreement illustrates the trends of voice taking its place as an equal among applications offered in UC portfolios and the overall movement of these platforms to the cloud.
Atwood says that Concierge acts as sort of a broker for telecom services. The company matches service provider offerings with customer needs and, after a deal is struck, helps to ensure that the relationship works. The best analogy, he says, is to an insurance brokerage.
Broadcore is a national provider that will extend Concierge's hosted VoIP and managed wide-area network (WAN) services, Atwood said. More specifically, Concierge now will offer Broadcore's UC, IP telephony, conferencing, messaging, call center and mobility services.
In the big picture, the deal is interesting as it illustrates two interrelated trends: The positioning of voice as an equal among services offered in a UC portfolio and the overall movement of UC to the cloud.