It’s good to be the king.
Especially when you’re Google and you can glibly toss around concepts like
collaborative environments, hosted applications and cloud computing like so
much chit-chat at a cocktail party.
This banter gets a bit more serious, however, when the party involves
enterprise computing and not the consumer space where Google made its fame and
fortune rewriting the rules for search engines, online advertising and just
about everything else related to the consumer market. The industry wunderkind
now has its sights firmly set on the enterprise and cloud computing, which the
company maintains will drive innovation in enterprise applications for the next
“It’s simply the idea of data and computing power being hosted on the
Internet and accessible via applications hosted on the Web,” said Rishi
Chandra, a product manager at Google charged with charting the company’s course
in enterprise waters.
Cloud computing will give rise to the ‘power collaborator’, who will
“connect with people and find dispersed information across an organization and
make it relevant,” said speaking in Boston at the Enterprise 2.0 conference
continuing through Thursday.
The concept of cloud computing and Enterprise 2.0 Web-based applications and
interactivity has apparently struck a positive chord with a fair number of
businesses. Up to 69% cite collaboration as a key reason for the appeal of such
environments, according to a survey released this week by AIIM, a non-profit
group that tackles issues involving document management, content, records, and
business processes. Other factors include: Improved agility and responsiveness
(56%), faster communications (55%); increased innovation (39%); and a reduction
in IT costs (36%).
If this ‘network is the computer’ mantra sounds a bit familiar, however, it
is only because it is a concept that has been kicking around since the early
days of networking and the Internet, heavily hyped by companies like Sun
Microsystems, Digital Equipment Corp. and others.
Google puts a more down home spin on it, maintaining that cloud computing
will be driven by consumers who already demand the best technology from the
get-go and are old hands at storing pictures, videos and other information in
“The consumer world is more Darwinian than enterprise markets,” insists
Chandra,. “You have to fight to have the best products for the end user, and
the technology would be tested by millions and millions of users before
Nice theory, but Google may want to search the enterprise psyche a bit
further before letting clouds get in the way of business computing reality.
“Our point of view is that real sensitive data will not be moved to the
cloud, but will remain safely behind the corporate firewall,” said Kelly Shaw,
a research analyst at Serena Software, an enterprise solutions developer.
Most businesses are very concerned about security and may be reluctant to
store any sensitive data outside its own protected environment. Shifting data
resources to the cloud and Web-based applications have their advantages in
terms of accessibility and collaboration, but also have serous liabilities in
terms of security.
“There isn’t a Web application made that isn’t crackable,” noted, admitting
to more than a passing knowledge of virtual applications and smart data
Rather than try to stick everyone’s head and data in the clouds too quickly,
it might be better to come up with a way to protect individual snippets of data
as well as beef up security on the Net.
One idea would be to use mashup technology to combine and regulate where
data is coming from and where it is going – something Serena Software is
already doing in terms of applications development for enterprise clients.
Another is to embed security right into the data, taking the James Bond
approach and providing information only on a need to know basis.
This might be a challenge when dealing with the stuff packed into on your
average company desktop or mobile device, however.
“Companies need to take more responsibility in terms of personal and
corporate data,” added Andrzej Turski, a research software development engineer
with the Creative Systems Group at Microsoft.
“There is a big question in the matter of ownership of data and intellectual
property.” These issues and others will have to be resolved before the path
clears for the cloud, he noted.
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