As Microsoft Moves Management Forward, How Will Partners Fare?

Over the next few years, Microsoft will get more adept at managing Windows
than anyone else, according to sources familiar with Microsoft’s gameplan.
There’s some possibility that Microsoft will make a stronger play in the
multiplatform management space, too. Will long-standing partnerships withstand these strains?

Analysts agree that, for the moment, Microsoft still faces big challenges
in systems administration. But how long will it take Microsoft to catch up
to industry kingpins like HP, Tivoli, BMC, and Computer Associates?
Opinions vary.

Rob Enderle, an analyst at Giga Group, delivered a three-year estimate.
“Microsoft first needs to make base level improvements in areas like
Windows security, reliability, and scalability. They’re slowly moving in
that direction, however,” Enderle said.

“Microsoft still reports a lot of errors. It’s not the hard bloody
environment that Unix is,” according to Michael Betts, technical consultant
for Pygmalion Computer Group in London, UK.

Nevertheless, Microsoft should be taken seriously as a Windows management
contender, Betts argued. “If you look at just about anything Microsoft has
done, they’ve come out on top. At first, the IE (Internet Explorer) browser
had no share Netscape’s. It was the same story for Exchange vs. Lotus
Notes. Nobody took Exchange seriously till 4.0. But just look at these
products today.”

Cameron Haight, a Gartner Group analyst, thinks it will take Microsoft only
18 to 24 months to catch up to the big names. In Haight’s opinion,
Microsoft needs to develop more sophisticated management tools, while at
the same time achieving better integration, both within its own growing
product line-up and with outside vendors.

Is integration Microsoft’s strong suit?

“You can monitor events through MOM (Microsoft Operations Manager). But
what’s really the best way of responding to these events? You need to find
a way to tie this into the workflow process, too,” the Gartner analyst
pointed out.

Haight would like to see Microsoft come up with tools in categories such as
capacity planning and probable-cause and predictive analysis. Yet he also
applauds Microsoft’s early adoption of IT Infrastructure (ITIL) best
practices, as a way of making high-level workflow processes more

Others, though, believe that integration between Windows OS and Microsoft
management systems such as MOM and SMS (Systems Management Server) is
already turning into a strong suit for Microsoft.

“It’s becoming very common for users to choose Microsoft over competing
products for just this reason,” Enderle said.

Cinergy takes MOM company-wide

Cinergy, an electric supplier in Ohio, is one case in point. After
completing an internal study, Cinergy has now launched a company-wide
initiative to replace a rival management system with MOM on all its Windows
servers, said Tim Bellamy, enterprise architect at Cinergy. The main reason
for choosing MOM?

“MOM is written with a better understanding of Windows. It hooks in
better,” according to Bellamy.

Four weeks ago, Cinergy entered production with a pair of applications —
Electric Customer Choice and Digital Utility System — that combine MOM
with Microsoft’s BizTalk .NET Server. BizTalk is being used to export files
among various applications running on Windows and Sun Solaris servers, as
well as to route e-mails to the appropriate applications.

“We used to be a monopoly. Now, though, customers in Ohio can choose their
own electric suppliers,” Bellamy noted.

“Electric Customer Choice is an internal system that lets us track and
account for how much electricity is being bought and sold. Also, providers
can send us files letting us know that a customer is switching its
supplier, for instance.”

In contrast, Digital Utility System is a Web-based application for
Cinergy’s customer base. Customers can select electric services, see copies
of usage statements, compare rates, and order materials, for example.

Cinergy started working on the two new systems about four months ago. MOM
is being used to monitor BizTalk, as well as to alert technical staff to
any problems.

“We’re using the sample rule sets that come with BizTalk. Then, we’re doing
our own customizations,” Bellamy said. “We’re monitoring BizTalk to make
sure the disk space isn’t too low, and to monitor the health of the
cluster. We’re also making sure that BizTalk doesn’t dump messages out to
an unexpected queue.”

“There are certain queues that we need to suspend. Let’s say a supplier
sends us an account number, and the number ‘blows up,’ even though it’s a
valid number. We then write it to a suspend queue. The suspend queue should
stay empty. Nothing else should go in it. BizTalk alerts us if something
goes wrong, so we don’t have to sit there and watch the queues all day
long. We can also get alerts at night and on weekends,” he elaborated.

Cinergy did run into a few glitches with MOM’s clustering mechanism along
the way. “Both MOM and Wolfpack have clustering restart. So we have to turn
off the restart in MOM.”

The energy firm is still using the competing management product on its
Solaris servers. MOM operates only in Windows, and the Solaris-based Oracle
database contains Cinergy’s stored procedures, Bellamy explained.

“Migrating the Oracle stored procedures to SQL Server 2000, for instance,
would be a very demanding task. You’d have to make a good business case for
it. At some point, though, this will come under review,” he said.

“Meanwhile, we’re actively looking for additional ways to use BizTalk for
app-to-app communications. Our company does have a lot of applications.”

In Version 1.0 of MOM’s Application Management Pack, which is now shipping,
Microsoft is providing preconfigured rules for most of its .NET
applications and some older servers, too: Exchange 5.5 and 2000; SQL Server
7.0 and 2000; Commerce Server 2000; Internet Security and Acceleration
Server 2000; Host Integration Server 2000; Application Center 2000; Site
Server 3.0; Proxy Server 2.0; and SNA Server 4.0.

“BizTalk is the only (.NET server) that ships its own management pack.
(That’s) because support did not ship in the original MOM Application
Management Pack,” a source at Microsoft said this week.

MOM partners sparse, so far

Till recently, Microsoft relied heavily on partners to produce SMS
toolwork. To spur development of third-party software for MOM, the company
recently created the Microsoft Management Alliance.

“There are many ISVs working on products to complement MOM,” according to a
Microsoft spokesperson.

With MOM already about a year old, though, only seven partners are
currently shipping complementary products: NetIQ; Hewlett-Packard; Compaq;
Crystal Decisions; GlobalMainTech; NEON Systems; and Netreon.

NetIQ, MOM’s most active partner, is also a competitor. Microsoft’s MOM is
based on NetIQ’s previous Operations Manager (OM), through code licensed
from NetIQ.

At the same time, NetIQ is competing with Microsoft by selling Applications
Manager (AppManager), a product similar to both OM and MOM.

Also on the partnership side, NetIQ has produced a long list of extended
management packs (XMPs), meant to further MOM in various ways. NetIQ’s XMPs
strive to extend MOM administration into other apps, such as Oracle, antivirus
software, and Web Services.

Other XMPs connect MOM to outside environments like Tivoli, Micromuse
Netcool, and HP VangePoint Operations. The XMP connectors also include
NetIQ’s own AppManager and End2End Performance products, though. So is that
cooperation or competition?

Will others hop on the MOM bandwagon?

How many other vendors will move on to MOM? “Once Microsoft takes hold of
an application, a lot of companies will simply ride along on the tails of
Microsoft,” Betts observed.

Haight, though, isn’t necessarily as optimistic on this particular point.
“MOM represents a potentially lucrative alternative for third-party
vendors.” On the other hand, though, developers run the risk of wasting
some of their resources, the analyst suggested..

“Microsoft doesn’t always lay down the ground rules in advance for where it
wants to compete,” he added.

Is Microsoft’s MOM already competing with smaller partners? In some
situations, this appears to be the case. For most MOM developers, it isn’t
much of a problem, since they’re adding brand new capabilities to MOM.
Netreon, for example, has produced a MOM storage manager for Brocade
storage area network (SAN) fabrics.

On the other hand, Crystal Reports is selling a report writer for MOM.
Interestingly enough, MOM already comes with its own built-in report

Competing with vendors large and small?

“Microsoft could end up competing with some of the larger vendors, too,”
Enderle agreed.

On one page of its Web site, Microsoft lists HP OpenView as a partner to
MOM. Conversely, on another page, Microsoft compares MOM against
“competing” systems that include HP OpenView and VantagePoint, as well as
products from IBM Tivoli, BMC, and Computer Associates.

The cards do seem to tilt in Microsoft’s direction. At least 16 of the
criteria on the chart — out of a total of around 50 — measure degree of
support for .NET and other Windows products and services.

What’s next?

Haight envisions growing integration among Microsoft’s OS, management
products, and .NET servers, though a new framework initiative called
Portfolio now in the works.

Haight also predicts that Active Directory, SharePoint, Microsoft Message
Queuing, and BizTalk will become more important components under this new
scenario. Microsoft will use BizTalk as a workflow integrator between MOM,
SMS and other products.

“Microsoft will concentrate on premium features for the Windows platform.
These enhanced capabilities won’t be available through anyone else,”
Enderle agreed.

“I think we’ll start hearing more about all this, now that Kirill Tatarinov
has come on board,” Haight added. Tatarinov, who was previously BMC’s
senior VP and CTO, joined Microsoft in July as corporate VP of the
Management Business Group. He’s heading up development as well as marketing
around MOM, SMS, and Microsoft’s Application Center.

Heterogenous management?

“The chance of Microsoft actually trying to manage other platforms is
rather remote,” according to Giga’s Enderle.

Haight, however, noted another possibility. “I don’t see (heterogenous
platform) management as a strategic direction for Microsoft. Microsoft is
thinking, ‘I’m going to leverage my strength – and my strength is in
Windows.’ However, if (heterogenous) management will help Microsoft to sell
more Windows, it might happen.”


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Jacqueline Emigh

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