Once a tiny router start-up, by constantly diversifying Juniper Networks is closer to its goal of becoming a true rival to Cisco Systems. As mentioned in this Money Times report, Juniper has been aggressive in making a name for itself. Sales of its EX-Series Ethernet switches have been taking off and its earlier acquisition of NetScreen established the company as a leading vendor of security hardware.
“The full impact of Juniper’s diversification efforts, however, is bigger than the sum of its parts. By expanding its product line to cover a number of key networking markets, Juniper can begin pitching itself to enterprises and service providers not merely as a point supplier, but as a true solutions provider that can take care of a variety of business needs throughout their networks. This leaves the company in better position to face off against not only Cisco when fighting for large accounts, but also other big names such as Alcatel-Lucent (NYSE: ALU) and Huawei Technologies.”