Salesforce Has Integrators Buzzing With DIY Cloud

What is it about free stuff? Last week,
Microsoft announced
plans to offer a free anti-malware service, today, Salesforce is
offering a free package on its Platform as a Service (PaaS) that includes a
free Web site as well development space for one custom app.

“ Free Edition will enable every company to experience success with cloud
computing. This will empower anyone to build and run their first cloud computing app for
free on,” said Marc Benioff, Salesforce chairman and CEO, in a statement.

Developers are key to other companies but may not be as important in a SaaS

“I think we are seeing Salesforce delivering bit-by-bit the first do-it-yourself app
development kit. Where other companies like Microsoft depend on developers, Salesforce is
aiming directly at the rest of us,” said Bruce Richardson, AMR Research chief research
officer, in an e-mail to

Salesforce integrators are enthusiastic. “With Salesforce’s new offer, our customers
will be able to experience the benefits of cloud computing — quantifiable ROI, rapid
time-to-value, and innovation that drives the business — with significantly less
investment and we’re all for that,” wrote Balakrishna Narasimhan, Appirio senior director
of strategy and marketing in an e-mail to


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