Apptix: Voice for the 1-to-50 seat shop�plus a host of other communications services.

Apptix, headquartered in Herndon, Virginia, was founded in 1997 when several visionary companies, Apptix, MailStreet, ASP-One, and Mi8—all of which were involved in providing hosted e-mail and related services—joined forces.

Each of these separate companies was founded by technology pioneers who, in the 1990s, envisioned a hosted model for corporate e-mail based on Microsoft Exchange—before even Microsoft considered this possible. From that beginning, Apptix has grown to over 170 employees that generated revenues of $41.4 million in fiscal year 2008.

Apptix claims to serve over 20,000 companies, providing a variety of services including VoIP, Exchange e-mail, SharePoint collaboration, and secure Instant Messaging to 200,000 global business users.

The company was recently ranked number 208 of the fastest growing 500 technology, media, telecommunications, life sciences, and clean technology companies in North America on Deloitte’s 2009 Technology Fast 500 list. Rankings are based on the percentage of fiscal year revenue growth during the five-year period from 2004 to 2008, with Apptix posting a 641 percent growth rate during that time period. To qualify for the list, the companies must own proprietary intellectual property or proprietary technology that contributes to a significant portion of the company’s operating revenues; using other company’s technology does not meet this requirement.

Apptix launched its voice communication services in 2007 and claims to be the first Exchange outsourcing company to offer a telephony service built specifically for the needs of small and medium sized businesses (SMBs). Apptix presently offers this service throughout the United States, serving customers with 1 to 50 employees. All that is required at the customer’s location is a broadband connection, as phones are delivered pre-provisioned, requiring the customer only to plug them in. Voice service can be operational in as little as a few days if the customer is getting new phone numbers, or 15 to 30 days if broadband service must be installed and existing phone numbers need to be ported to the new system. Apptix recommends Polycom IP phones, but can also work with analog telephones through an analog telephone adapter (ATA).

Apptix Voice includes standard business PBX service features including: extension dialing, find me/follow me, voicemail, caller ID, call forwarding, and Web-based system management tools.

Advanced service features include: auto attendant, voice-mail to e-mail, music on hold, mobility services, and multi-office support. Optional add-on services include: telephony toolbar; call center application (to establish call center capabilities anywhere in the world to support remote staff and highly mobile workers); and a reception console (a PC-based program that provides a receptionist with a graphical view of the phone system, and enables them to efficiently answer and route inbound calls with the click of a mouse).

Apptix offers a variety of pricing models based on a cost-per-user approach. All plans include phone number (new and existing) and unlimited inbound/outbound minutes (local, local toll, and long distance in continental US and Canada).

The Basic Plan is available for $24.99 per seat per month. Service includes unlimited inbound and outbound calling, call hold, call waiting, caller ID, and extension dialing. The

Business Service Plan, available for $29.99 per seat per month, includes unlimited inbound and outbound calling, softphone, call hold, call transfer, call waiting, caller ID, dial by extension, do not disturb, find me/follow me, simultaneous ring, three-way calling, voicemail, voicemail to e-mail, and voicemail transfer.

The Premium Service Plan costs $39.99 per seat per month. The Premium service includes unlimited inbound and outbound calling, alternate numbers, call forwarding, click to dial, distinctive ring, hunt groups, music on hold, Outlook toolbar, remote office, softphone, call hold, call transfer, call waiting, caller ID, dial by extension, do not disturb, find me/follow me, simultaneous ring, three-way calling, voice mail, voice mail to e-mail, and voice mail transfer. Advanced service features can also be obtained for additional fees, and include: auto attendant, voicemail to e-mail, music on hold, mobility services, reception console, and multi-office support.

The experience and expertise of the combined companies has allowed Apptix to offer a very broad line of communication services beyond VoIP:

E-mail Services provides Microsoft Exchange hosting (where it all started) and features a 100 percent reliable service level agreement plus optional add-on services that include enhanced security, compliance, and archiving.

Mobile E-mail supports all major devices for mobile phone synchronization, including hosted BlackBerry Exchange and Microsoft ActiveSync, hosted iPhone Exchange and Microsoft ActiveSync, and hosted Windows Mobile Exchange and Microsoft ActiveSync.

Collaboration Services provides SharePoint hosting, allowing users to share information and work collaboratively with partners, co-workers and customers.

Security Services offers a business-class data backup solution that features a 448-bit, military grade, dual encryption process for confidential data transport to the off-site storage location.

The Online Presence solutions include Web conferencing and secure instant messaging; website hosting, domain registration, and DNS hosting—plus virtual private servers that host customer’s applications and services.

Further information on the Apptix solutions can be found at Our next tutorial will continue our review of various service providers hosted voice solutions.

Copyright Acknowledgement: © 2009 DigiNet Corporation®, All Rights Reserved

Author’s Biography
Mark A. Miller, P.E. is President of DigiNet Corporation®, a Denver-based consulting engineering firm. He is the author of many books on networking technologies, including Voice over IP Technologies, and Internet Technologies Handbook, both published by John Wiley & Sons.

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