GIPS Goes Deeper in Asia-Pac

Global IP Sound (GIPS), which provides VoIP technology to Google , Skype and others, is expanding.

The San Francisco-based company today said it has opened a new office in Hong Kong to help get its VoiceEngine software built into landline and wireless VoIP hardware.

Asia-Pacific is becoming a fertile area for telecom equipment makers. In just a few short years, companies there are causing North American heavyweights, such as Cisco and Nortel , to take notice of new competitors.

“The strong relationships that we have already forged with many of the leading ISPs in the Asia-Pacific region have paved the way in building ties with hardware manufacturers,” Gary Hermansen, GIPS president and CEO, said in a statement.

GIPS has tapped John Fargis, who has worked in the region for the past 12 years, to lead the office. Previously, Fargis was CEO for SiMa Systems, a mobile enterprise company. Six-year-old GIPS is also hiring salespeople, marketers and engineers for the Hong Kong facility.

The new office is the latest in an expansion of GIPS’s business. Last week, reported that the company’s technology will play an integral role in AOL’s upcoming video over IM product.

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