HAMPSHIRE, UK: 29th March 2010 – The value of presence based Mobile Web 2.0 services will increase to more than $6 billion by 2012, according to a new report from Juniper Research. Increasing smartphone penetration in developed markets, allied to rising global usage of both on-net and off-net mobile IM (instant messaging) will help to drive this trend.
Defining Mobile Web 2.0
Web 2.0 has been the catalyst for renewed growth in the mobile industry, comprising:
Presence – SMS-based presence (alerts) and server-based presence services
Geolocation – services that enable users to share location details with other users, third-parties or applications, collaborate with those nearby, and exploit local knowledge
Social Web – including social networking sites, user generated content, and a variety of sub-categories including blogs and dating
The report found that monetising Mobile Web 2.0 services was still posing a challenge across the mobile value chain. Nevertheless, it concluded that opportunities exist for service providers across a range of business models, ranging from subscription-based services to ad-funded solutions.
Click the following link to read the full report summary: Mobile Web Presence Based Revenues to generate $6bn by 2012 driven by Mobile VoIP and Instant Messaging, according to Juniper Research