Qovia Unveils Major Upgrade of IP Telephony Manager

Maryland-based Qovia, Inc. has been shipping product only since the beginning of 2005, according to director of product management Lou Nardo. But as of yesterday, the product—IP Telephony Manager—is officially into its third major release.

The company got its start in 2002, based on its expertise in the live monitoring of RTP (Real-time Transport Protocol) streams—which is to say, evaluating the quality of individual IP calls—and has rapidly evolved into a comprehensive system for providing visibility into every aspect of enterprise IP telephony systems with an eye to identifying and helping to rectify problems.

Nardo emphasized to Enterprise VoIPplanet.com that although “when people think of Qovia they tend to think of call-quality monitoring,” in fact the product has grown into a solution that encompasses “things like capacity planning, asset tracking, application and server performance for the IP telephony ecosystem, service-level agreement monitoring, billing monitoring—all those things in the perspective of solution deliveries.”

And this is a solution that scales. Qovia’s customers include both large enterprises and service providers. “Many of our customers are just in initial deployments of trial rollouts where maybe they’re going to 200,000 phones but they’re starting with 500 phones,” Nardo explained. IP Telephony Manager has helped many such customers get past initial deployment roadblocks, according to Nardo, by expeditiously identifying the sources of problems.

The newly announced IP Telephony Manager version 3.0 has “added some very substantial capabilities in the areas of telephony application, network device, and call-stream analysis”—as well as some architecture modifications, to make it more ‘enterprise hardened.’ “We’re growing with our customers,” Nardo asserted. “Deployments are getting bigger and we want to make sure we’re prepared for the bigger deployments.”

But what Qovia seems most excited about is the improvements to the application’s reporting prowess.

Reporting has always been a fundamental part of the product, and version 3.0 expands on the system’s existing portfolio of prepackaged reports that “enable VoIP administrators to focus on relevant and correlated information, without having to do any complicated configuration.”

But beyond that, “what we’ve done is we’ve opened [the reporting system] up,” Nardo explained to VoIPplanet. “We’ve created a framework—a report builder—that allows our customers to modify our stock reports or write their own. In another scenario, our service provider customers will use this to create reports for their customers that are unique to their needs.”

The overall significance of this, according to Nardo, is that non-programmers can now create new applications, based on presenting existing data—data that the system was gathering as a matter of course—in a new manner or new context. In fact, Qovia expects to use the report writer internally, “to more quickly spin out new solutions, simply by creating a report.”

In Nardo’s view, customers will be empowered to “solve problems that the product didn’t really solve before, not because it didn’t have the data, but because it didn’t present the data in that way.”

IP Telephony Manager 3.0 will be available this quarter. The software upgrade will be provided to existing customers at no cost.

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