“Unified communications is clearly changing the way employees interact, the way companies deploy communications, and the way vendors design and market their technology. But it’s also changing the way the channel works–from the partnerships it has with supplying vendors, to the relationships it has with customers and end users,” writes Frost & Sullivan analyst Melanie Turek on the No Jitter blog.
“This change is a double-edged sword for most channel organizations. On the one hand, it represents significant opportunity—with change, of course, comes the ability to enter new markets, offer new services and grab new customers. But to do so, channel companies must change their own skill sets, business models and operations. The cheese has moved for the channel; if you operate in that space, the only question is whether you move with it,” Turek writes.
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The Channel is Changing, Thanks to Unified Communications