Vistula Tempts ISPs With VoIP Platform

Vistula Communications is hoping its Voice over IP offer is one ISPs and telecoms can’t refuse.

The privately held New York company will provide its V-Cube enterprise VoIP
platform and user portal for free, as well as handle the installation and

“The customers know they have to do something [about VoIP], but are unsure
because of the cost involved,” Adam Bishop, CEO of Vistula’s United Kingdom
operations, told “We make it easy for them.”

What’s in it for Vistula? Long-term revenue-sharing deals with its partners
that could pay off handsomely as more business move to VoIP to improve
efficiency and cut costs.

Despite the lack of a sales and marketing push so far, several ISPs have
signed up, the most recent of which is BrainWare.

The Argentinean ISP has signed a
five-year contract to sell V-Cube to business customers for VoIP, voice and
video conferencing and call-center management.

Ricardo Ciciliani, BrainWare’s CEO, is optimistic that V-Cube will catch on
with customers.

“We anticipate significant demand from our existing clients and we believe
that the V-Cube platform will attract new customers to BrainWare’s existing
products and services,” Ciciliani said in a statement.

The South American deal comes after Vistula inked Telestra Europe to a
five-year contract to distribute V-Cube in the United Kingdom and Ireland.

Vistula, which raised $8.4 million in a private placement in March, was
founded in 2003 and takes its name from a river in Poland. It competes
against BroadSoft, which announced a major international expansion with six
new offices.

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