“The Frost & Sullivan research on UC is a bit more bearish than most that I’ve seen, and one of the reasons for that is our analysis of customer demand for the technology. It’s all well and good for vendors and analysts to wax rhapsodic about the value of unified communications, but if customers fail to see it–or, more importantly, if they can’t justify it with real, hard-dollar savings–all the love in the world will not sell software,” writes Frost & Sullivan analyst Melanie Turek on the No Jitter blog.
“We continue to see what we call “stepped” approaches to UC–companies deciding to deploy one or two elements of a full UC suite, recognizing that they will add other capabilities as users demand them and budgets allow. This is the smart way to go for most organizations, since deploying an end-to-end set of unified communications all at once can be a massive undertaking, one that requires technology and business changes. But it also has implications for the growth of the UC market–namely, that it won’t grow as quickly as certain of its components, most notably video and web conferencing,” Turek writes.
“The truth is, it’s tough to justify the cost of unification until you integrate communications with business processes (CEBP). And most companies are years away from doing that. In the meantime, here are some of the key demand drivers we’re seeing when it comes to unified communications in the enterprise,” she writes:
Click the link below to read Turek’s list of adoption drivers:
The Unified Communications Market: Demand Analysis