UC is Spawning a Whole New Style of Customer Communications

"In addition to being the rallying cry of The Three Musketeers, the phrase 'All for one and one for all' is a pretty good illustration of the value of unified communications (UC)," writes Scott Zimmerman on DestinationCRM.

"From a macro perspective, UC delivers important business advantages around simplified and seamless communications . . . a consistent look and feel, and reduced response times between communications. Meanwhile, at a micro level, an emerging subset of UC — called engagement communications (EC) — is transforming how businesses engage with their customers," Zimmerman writes.

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The Engagement of Unified Communications