Vistula Tempts ISPs With VoIP Platform

The company offers a free enterprise VoIP platform in exchange for revenue-sharing.

 By Colin C. Haley
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Vistula Communications is hoping its Voice over IP offer is one ISPs and telecoms can't refuse.

The privately held New York company will provide its V-Cube enterprise VoIP platform and user portal for free, as well as handle the installation and integration.

"The customers know they have to do something [about VoIP], but are unsure because of the cost involved," Adam Bishop, CEO of Vistula's United Kingdom operations, told internetnews.com. "We make it easy for them."

What's in it for Vistula? Long-term revenue-sharing deals with its partners that could pay off handsomely as more business move to VoIP to improve efficiency and cut costs.

Despite the lack of a sales and marketing push so far, several ISPs have signed up, the most recent of which is BrainWare.

The Argentinean ISP has signed a five-year contract to sell V-Cube to business customers for VoIP, voice and video conferencing and call-center management.

Ricardo Ciciliani, BrainWare's CEO, is optimistic that V-Cube will catch on with customers.

"We anticipate significant demand from our existing clients and we believe that the V-Cube platform will attract new customers to BrainWare's existing products and services," Ciciliani said in a statement.

The South American deal comes after Vistula inked Telestra Europe to a five-year contract to distribute V-Cube in the United Kingdom and Ireland.

Vistula, which raised $8.4 million in a private placement in March, was founded in 2003 and takes its name from a river in Poland. It competes against BroadSoft, which announced a major international expansion with six new offices.

This article was originally published on Jun 3, 2005
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