Broadcore: VoIP and a full gamut of UC services.

Part 36 of Phone for Rent: Understanding Hosted PBX Services — Based on a carrier-class network infrastructure, Broadcore offers a flexible array of feature sets.

By Mark A. Miller | Posted Nov 17, 2009
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Broadcore, headquartered in Los Angeles, Calif., bills itself as a Communications-as-a-Service (CaaS) provider of business-class telephony and unified communications services. The company endeavors to combine the reliability of the traditional telephone network with the flexibility of hosted services.

Founded in 2004, the Broadcore staff draws on over 20 years of experience as a telecom service provider, and claims a broad knowledge of both the telco and Internet sides of the business—in addition to the PBX, telephone system, and unified communications disciplines.

The company's business model was to first develop a world-class, carrier-grade infrastructure, and then provide access to that network as a service to their customers, thus relieving them of the initial capital investment and ongoing costs of running their own network—which Broadcore asserts can result in a cost savings of 20 to 30 percent.

Since its inception, Broadcore claims to have installed over 100,000 stations, serving customers that include airlines, brokerages, law firms, medical companies, ambulatory care services, and other industries.

Broadcore is a privately held company and primarily targets small and medium sized businesses as their customers.

Broadcore sees itself as a provider of hosted unified communications services, not just hosted voice. The UC marketplace includes components such as secure instant messaging, unified messaging, presence, and mobility—all of which are gaining in both popularity and usage over the telephone.

Citing a study produced by and that estimated that the entire unified communications market amounted to $25.7 billion in 2008, and that it will grow to a $48.7 billion business in 2012, Broadcore is looking to capitalize on this larger market by helping enterprises increase their efficiencies and employee productivity in this larger scope of enterprise communication.

Given the magnitude of the unified communications market, it makes sense that Broadcore would focus on a solution that includes elements of IP telephony, messaging, conferencing, presence, mobility, collaboration, business process automation, contact directory management, and calendaring, all tied together with a common user interface.

This Broadcore network topology incorporates Primary Rate Interface (PRI)-based PSTN connections with 1,000 Mbps Internet connections into a common communications platform. This design can serve both home and corporate customers. Home-based customers are provided a DSL or cable connection between their home network and the Broadcore backbone. Business customers are provided with a dedicated T-1 line to their corporate LAN, which then provides hosted PBX, local and long distance telephone service, voicemail, e-mail, and Internet access. Broadcore services are available on a nationwide basis.

The Broadcore user features are grouped into three distinct sets. The first group, called the Enterprise Dialtone Connectivity set, provides the basic options for incoming and outgoing calls, call control, conferencing, messaging, and administrative functions. Included in this set is a user profile, which includes the primary phone number, extension, and devices for handling calls, such as mobile phones, pagers, and so on.

Incoming and outgoing features are fairly standard, such as call waiting, transfer, forwarding, park, and loudspeaker paging. Call control features may include a busy lamp field to determine if speed dial contacts are available or on the phone, shared call appearances, and push-to-talk. The conferencing feature allows any one user to have full control to schedule, maintain and record conference calls. The messaging features establish the user's voicemail box and how calls are then routed. The administrative features are quite extensive, allowing the provisioning of account codes, authorization codes, hunt groups, operations for call forwarding on a busy condition, and others.

The Standard User Features set adds further capabilities in each of the above categories, including anonymous call rejection and call forwarding options for incoming calls; speed dialing and three-way calling for outgoing calls; and multiple call arrangements to enhance call control.

The Premium User Features set adds

Pricing of Broadcore's services is based upon the customer’s phone type preferences, number of users, choice of feature sets, and number of locations. These prices range as follows—phones: $150.00 to 300.00 each; user licenses: $30 to $75 per user; dynamic VoIP T1: $310 to $550 per month; advanced add-ons: $5.00 to $25.00 per user.

Further information on the Broadcore solutions can be found at Our next tutorial will continue our review of various service providers hosted voice solutions.

Copyright Acknowledgement: © 2009 DigiNet Corporation®, All Rights Reserved


Author's Biography
Mark A. Miller, P.E. is President of DigiNet Corporation®, a Denver-based consulting engineering firm. He is the author of many books on networking technologies, including Voice over IP Technologies, and Internet Technologies Handbook, both published by John Wiley & Sons.

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