GIPS Changes Name, Remains GIPS

Media processing company Global IP Sound (GIPS) last week changed its name to Global IP Solutions in order to recognize the increasing role that combined voice and video applications are playing in the market. The company’s customers include Nortel, Skype, WebEx, Yahoo, AOL, and EarthLink, among others.

The name change follows GIPS’ recent licensing of ESPRE Solutions’s LSVX video codec technology in order to incorporate video functionality into GIPS’s Media Engines. The company also recently acquired IP application provider CrystalVoice, giving GIPS a number of enterprise security and packet management technologies.

According to John Gallagher, the company’s marketing communications manager, the two key applications that CrystalVoice brings to GIPS are remote extension and click-to-talk. “Remote extension allows telecommuters or road warriors to be an available element in the organization,” he says.

And that can translate into both added convenience and significant cost savings. “If you’re out on the road, you’re sitting in the airport and you’re on a wireless network, you can appear to be a physical presence in the office—people can call you, and you can call them,” Gallagher says.

The other application, click-to-talk, makes it easy for any client or customer to communicate with a company via the Web. “Rather than downloading a softphone, what happens is you connect through the Web browser,” Gallagher says. “There are a number of solutions out in the market that claim to be click-to-call, but they’re actually click-to-call-back. This is a direct click-to-call system.”

A customer simply clicks on a link in their Web browser to download a small ActiveX agent that enables the call. “There’s a huge potential opportunity here, I think, for enterprises to increase their footprint and their communication methods,” Gallagher says.

In adding video functionality, Gallagher says GIPS chose ESPRE’s LSVX video codec because of its ability to function even over narrow bandwidth. “It’s now available with our GIPS Multimedia Engines,” he says. “The important thing was that we wanted to build in interactive communications at the highest quality.”

Gallagher says customers and service providers are already asking GIPS for video solutions, and the company is optimistic about its prospects for 2007. “We’re going to be very aggressive this year,” he says. “We’re looking to be a $100 million company in the future, so we’re really ramping up our sales, our marketing, and our research and development.”

In an audio podcast available on GIPS’ Web site, company CEO Gary Hermansen discusses the reasons behind the name change and the company’s expectations for the coming year.

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