VoIP Logic Launches BroadSoft Platform

When Enterprise VoIPplanet first talked to Williamstown, Mass.-based VoIP Logic in the summer of 2007 (see that article), the company was having tremendous success providing turnkey VoIP service delivery systems to carriers and Internet telephony service providers (ITSPs), using a suite of hardware and software tools from technology partners it considers best-of-breed.

For reasons largely related to quality of Web services API structure and overall ease of integration, according to CEO Micah Singer, VoIP Logic had chosen Sylantro Systems’ Synergy telephony features server over the also strong contender Broadworks from BroadSoft.

Last week, the company unveiled what Singer described to VoIPplanet.com as “a geographically redundant BroadWorks platform for all comers.”

The new deployment will eventually replace the current Sylantro service offering. “We’ll be phasing out,” Singer explained. “BroadSoft owns the intellectual property [having purchased Sylantro last December], and they’ve ‘end-of-lifed’ it. I wish we had a choice. In any case, we’ll probably be running Sylantro for the next six months, until we can make an easy transition.”

One of the bright spots of this development for VoIP Logic is the strong support BroadWorks provides for the ‘Skinny’ protocol (Skinny Call Control Protocol, or SCCP, a telephony protocol that runs on a lot of Cisco gear, and which Cisco Systems now owns and defines).

“As a managed service provider, we have lots and lots of service provider customers selling to enterprises that have Cisco gear,” Singer said. With strong support for Skinny, SIP, and MGCP (the media gateway control protocol see definition), ” we’ll pretty much be able to serve most service providers.”

Beyond deploying the robust BroadWorks platform for service provider customers, VoIP Logic has also integrated BroadWorks into Cortex, its middleware integration platform, whose most important function is providing easy provisioning and billing functions for the systems services it provides.

Cortex is VoIP Logic’s answer to the complexity of getting diverse technology systems to work together harmoniously. “It’s tough to buy a bunch of systems and make them work for a real-time service application,” Singer put it to VoIPplanet.com, “—to get all the systems deployed, in service, configured to your requirements, integrated with billing, easy for your customer service person to provision, end user portals, credit card processing—all these things, and then, of course, the calls people make and receive.”

Singer is “excited” about the future of the managed telecommunications services market, seeing it growing even in the distressed economy. For one thing, the company’s revenues have approximately tripled over the last three years, on track to exceed $5 million for 2009.

“There’s been terrific growth with smaller carriers and service providers—providers with revenues $100M and below,” Singer told us. “Those kinds of operators really see this as a valid way to go to market.

“The last year has been great for more and more small businesses outsourcing—the cost saving, the flexibility, that sort of thing—has made them less risk averse to go from TDM to VoIP.”

And that’s money in the bank for VoIP Logic.

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